Air Jordans
Post by Ian Wilkins, Jun 25, 2011 at 3:25 pm
Air Jordan sneakers took the shoe game by storm when they hit the retail market thanks largely to the man behind the shoe, Michael Jordan. The high flying rookie ended up being one of the best marketing campaigns ever assembled. The campaign was orchestrated by both Weiden and Kennedy, and things in the basketball shoe world have never been the same since.
The Air Jordan lineup of sneakers was first introduced in 1985, and still continues to assert its dominance on the sneaker market to this day. There were new designs being released of the shoe each year since the Air Jordan 1 inception. When the shoes were originally released, they were produced by Nike footwear, and were endorsed by Michael Jordan. These days, the classic Air Jordan line is sold through Jordan Brand subsidiary of Nike.
Although the brand immediately garnered mass attention, the appeal and popularity soared each and every time a new Air Jordan model was released into the market. There were also some very important people involved behind the popular designs of these iconic shoes. The most famous of the designers would hands down be Tinker Hartfield, who was responsible for designing a wide range of AJ models including the Air Jordan 3 (III) all the way through the Air Jordan 15 (XV). Hartfield also designed the twentieth anniversary Air Jordan 20 (XX), the final numbered Air Jordan 23 (XXIII), and the Air Jordan 2010 (XXV).
Due to the fact that Michael Jordan was no longer playing in the NBA after his final retirement in 2003, many individuals from the sneaker community had speculated that the Air Jordan 23 (XXIII) would be the final numbered silhouette from the range. Of course when this speculation became reality, it left fans wondering what the brand had in store. It didn’t take long for that question to be answered. In 2005, Jordan Brand began to release what they refer to as Fusion Models. The fusion concept was essentially taking a classic Air Jordan shoe and fusing it with elements of the timeless Nike Air Force 1 silhouette. After having success with this, Jordan Brand began experimenting with fusing elements of different Air Jordan models.
Although production of new numbered Air Jordan models came to a halt, the brand continues to fuel the market by re-releasing retro Air Jordans. A Retro Air Jordan is essentially a remake of the classic Air Jordans. Retros can come up in both original (OG) colorways that were spotted on Michael Jordan’s feet when he was playing or updated colorways that are more in tune with today’s sneaker market. Jordan Brand also continues to release Air Jordan Retro silhouettes in Player Exclusives (PE). These particular models are exclusive to particular professional athletes.
To this day, the Air Jordan lineup continues to create mass hysteria in the sneaker game, and is home to the most sought after silhouettes in the sneaker community. Head on over to our Air Jordan Release Dates page to stay up on the latest in Air Jordans.
Air Jordans
Other Air Jordans
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| Air Jordan Spizikes | Air Jordan Olympia | Air Jordan Dub Zeros |
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| Air Jordan 60+ Plus | Air Jordan 6 Rings |
Air Jordan Fusions
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